Derry Presbyterian Church
Content Creation | Social Media Management | Social Media Research | A/V Livestreams
Content Creation
Social Media Strategic Plan
To analyze the social media functioning and performance, I conducted a social media audit and in turn, developed a strategic report. The data collected provided a starting guidance to develop a social media strategy targeted on increasing engagement. Each account holds a high number of followers, and focusing on engagement within our platforms builds a strong community, leading to a solid audience. By focusing on quality over quantity, we saw see steady growth in our engagement which leads to an increase in followers.
DPC has an active Instagram, Facebook, and YouTube account that I worked to create content for. I took the lead on integrating reels into the Instagram strategy and creatively developing videos such as Vacation Bible School recap videos, a day in the life of a pastor, and a weekly cooking series. Developing these posts consisted of scripting, filming, and editing the videos, generating a caption, and scheduling the posts in order to align with the rest of the social media strategic plan.
