Media Relations
To: reporter@media.com
Subject: NEW: L’Oréal Paris Unveils Best-Selling Customizable Cosmetics Collection
Jan. 24, 2026 at 9:03 a.m.
FOR IMMEDIATE RELEASE
L’Oréal Paris Releases New Limited-Edition Cosmetics Collection: The Essential Edit
NEW YORK, Jan. 24, 2026 – L’Oréal Paris USA, the leading beauty company globally, announced the release of a new cosmetic collection today, The Essential Edit. The collection aims to provide a makeup starter kit to keep up with constantly changing trends in a cost-effective way.
L’Oréal Paris has always celebrated diversity and encouraged women to realize their self-worth. Each purchase is fully customizable, allowing the collection of products to truly represent each person.
This collection includes nine top-sellers: Lumi Glotion All-in-One Glow Enhancer & Tinted Moisturizer, Telescopic Original Mascara, Infallible 3-Second Setting Mist, Infallible Volumizing 24H Wear Brow Mascara, Lumi Le Liquid Blush, Plump Ambition Hyaluron Lip Oil, True Match Radiant Serum Concealer, Lumi Bronze Le Stick Soleil Bronzer and Infallible Blur-Fection Longwear Loose Setting Powder.
“The cosmetic industry is constantly changing and can be exhausting to keep up with,” said Laura Branik, L’Oréal Paris USA president. “We want to empower women to feel confident within themselves, embodying our brand’s slogan, “Because You’re Worth It.”
The Essential Edit will be available on June 1, 2026, in select pop-up stores across the U.S. and on the L’Oréal Paris website. The value of the collection is $138 and will retail for $75.
The L’Oréal Paris division of the larger L’Oréal USA, Inc. is the leading beauty company worldwide, dedicated to empowering women with hair color, haircare, skincare and cosmetics. Founded in 1909, L’Oréal USA Inc. has been at the forefront of the beauty industry developing innovative and unique products that help women celebrate their self-worth, as demonstrated by the famous tagline “Because You’re Worth It.” With a team of over 13,000 employees, L’Oréal USA Inc. serves over 30 brands operating across 50 states. For more information regarding L’Oréal Paris, its products and L’Oréal USA Inc., please visit www.lorealparisusa.com.
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Media Contact: Emma Burke, PR manager
L’Oréal Paris
10 Hudson Yards
New York, NY 10001
123-456-7890
enburke@syr.edu
Press Release
The following press release is not intended to be factual but is a class writing assignment from January 2026 to April 2026 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
April 13, 2026 at 4:13 p.m.
FOR IMMEDIATE RELEASE
Syracuse Mayor Owens Issues Black Maternal Health Week Proclamation
SYRACUSE, N.Y., April 2026 – Café Sankofa, a nonprofit empowering Southside Syracuse through access to wellness programming and resources, hosted Mayor Sharon Owens, Onondaga County Legislators Nodesia Hernandez and Maurice Brown and Onondaga County health department deputy commissioner Rebecca Shultz to deliver a proclamation recognizing Black Maternal Health Week.
Black women in the United States are 3x more likely to die from maternal health complications, making awareness, advocacy, and community-based solutions more critical than ever.
“Although local birthworkers have been working to improve Black maternal health, the issues have never been fully acknowledged by the greater community,” says Café Sankofa President, SeQuoia Kemp. “We are leading the effort in Syracuse to see humans as whole, connecting food, reproductive, mental, communal and spiritual health.”
The gathering highlighted ongoing efforts in the Syracuse community to support Black parents and families through collective care, community programming, and advocacy. Café Sankofa will be hosting a community baby shower in honor of Black Maternal Health Week on Friday, April 17th, in partnership with The Sankofa Center for Reproductive Health, and welcomes all from 5 to 8 p.m.
About Café Sankofa
Café Sankofa Cooperative is a Black-led 501(c)(3) nonprofit located in Syracuse’s historic Southside neighborhood. Founded to meet the community’s need for accessible, healthy food, wellness education, and culturally grounded gathering spaces, Café Sankofa redefines what a community hub can be.
Through its café and community space, Sankofa Reproductive Health & Healing Center, and a wide network of local partnerships, Cafe Sankofa empowers residents to take charge of their health and well-being. Guided by its mission to promote health equity through education, empowerment, and engagement, Cafe Sankofa envisions a future where every Southside resident has access to nutritious food, holistic wellness resources, and supportive community care, regardless of ethnicity or socioeconomic status.
For more information, visit https://www.cafesankofacoop.com/home
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General Contact
Email: sankofacafe5@gmail.com
Instagram: @cafesankofacoop
Facebook: Cafe Sankofa Inc.
Website: cafesankofacoop.com
Press Release
The press release below was written as a part of my work as an account executive at Hill Communications on the Café Sankofa account.
Subject: Interview Opportunity: L’Oréal Paris’s Breast Cancer Awareness Initiatives
To: currie.engel@hearst.com
Hello Currie,
For Breast Cancer Awareness Month this October, I’d like to arrange an interview with Cara Kamenev, vice president of brand engagement at L’Oréal Paris, to discuss the brand’s latest initiatives supporting breast cancer research and patients. Cara can share how L’Oréal Paris is raising awareness, working toward a $100 million fundraising goal and hosting educational events that teach women how to perform proper self-exams and emphasize the importance of early detection.
Here’s a quote from Cara that you could use to insert into other pieces you’re working on that reference that subject:
“I in 8 women in the U.S. will develop breast cancer in their lifetime. As a brand dedicated to empowering women, L’Oréal is committed to supporting patients and advancing research toward a cure.”
Would you be available for an interview next week? I’ll give you a call Friday to follow-up.
Thanks.
Emma Burke
123-456-7890
enburke@syr.edu
Email Pitching
The following pitch is not intended to be factual but is a class writing assignment from January 2026 to April 2026 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.
Family influences career choices
By Emma N. Burke
Elizabeth Forsatz, a public relations major at the S.I. Newhouse School of Public Communications, unknowingly spent her upbringing preparing for her career. From a young age, her family immersed her into the communications industry and taught her habits that are still ingrained in her today.
Located less than 20 miles from midtown Manhattan, Forsatz hails from Wayne, New Jersey. She is the youngest of two, and the third in the family to venture into public relations. Her older brother, John Forsatz, attended Fordham University. He majored in public relations with a minor in business and currently works at Ketchum as an analyst. Additionally, her mom, Cheryll Forsatz, has worked in public relations for over 30 years.
“My mom is the ultimate girlboss and PR baddie,” says Forsatz. “She took me to a lot of work events which was such a cool experience.”
McDonalds sent Forsatz and her mom to numerous red carpet premieres for Dreamworks.
“Being able to see and experience the background functioning of companies was such a cool experience as a kid,” Forsatz says. “It was super interesting to see firsthand how impactful the press is on how people view releases.”
Ever since she was a kid, she has always preferred storytelling and reading compared to math and science. Between her family’s influence and her own creativity, she found herself wanting to purse working in the communications industry. Now, public relations has managed to infiltrate nearly every area of her life.
Immediately after getting to Syracuse her first year, she went through the long and rigorous audition process for Danceworks. “I knew I didn’t want to stop dancing,” Forsatz says. In her first semester, she successfully made it into three dances. Now, she is in six dances, choreographing a jazz dance and on the board as the public relations co-chair.
Her love for pop culture also hasn’t stopped. She is the vice president of business at campus radio station Z89 and hosts a show called “The Red Carpet,” where she talks about anything related to pop culture. As VP of business, she works closely with the student engagement office and handles the budget. Between Danceworks, Z89, coursework and being the social media manager in her sorority, Alpha Chi Omega, she rarely has free time.
“I like being busy and work really really well under pressure. I like to be very involved,” she explains.
Forsatz admits that she is not the most organized, but since she has always been busy and has always observed her mom’s work habits, she has adapted to think on the fly, handle change well and balance academics. These skills translate to the fast-paced public relations industry and have helped Forsatz navigate her busy schedule. Her upbringing has had a major influence on her college career, and has set her up for success in work, academics and activities.
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Elizabeth Forsatz can be contacted by email at ebforsat@syr.edu. (Word Count: 494)
News Profile
The following news profile is not intended to be factual but is a class writing assignment from January 2026 to April 2026 at the S.I. Newhouse School of Public Communications, Syracuse University. All information is intended to be sourced appropriately.